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Main Objectives
FASHION ON-LINE aims at demonstrating by systematic benchmarking
and the deployment of selected pilots the efficiency of innovative technologies
in overcoming the main obstacles to broad adoption of B2C e-commerce by
fashion SME retailers, their business partners and consumers, namely the
size & fit problem (related to customers body size and shape) and
the product description problem (fabric colour, garment style).
Ten pilots will be deployed in Spain, Italy, Portugal & Greece, implementing novel Internet technologies for clothing products description. Furthermore, a portal will be developed supporting & encouraging SMEs to adopt B2C e-commerce.
Representatives of
Regional Authorities from regions with pronounced presence of Textile-Clothing
SMEs will monitor the progress of the project, either directly (as members),
or through their contacts with the regional Associations
Technological
Objectives:
· To benchmark emerging technologies
enabling ‘size identification from body measurement and size recommendation’,
‘simple virtual try-on’, accurate and appealing e-catalogues
of clothing items’, ‘on-line color reproduction and specific
color communication.
· To deploy 10 pilots in 4 countries (Spain, Italy, Portugal and Greece), implementing novel Internet technologies for clothing products description
· To develop
a Testing Website supporting and encouraging SMEs to adopt B2C e-commerce.
Project partners
| EURATEX
- http://www.euratex.org/ European Apparel & Textile Organisation |
| AEDT
- http://www.aedt.be/ European Association of National Organizations of Textile Retailers |
| SEPEE
- http://www.greekfashion.gr/ Hellenic Fashion Industry Association - Greece |
| RDF -
EMTH East Macedonia & Thrace - Greece |
| ADETTI
- http://www.adetti.pt/ Associação para o Desenvolvimento das Telecomunicações e Técnicas de Informática – Portugal |
| The London
Institute – Central Saint Martins College of Art and Design – U.K. |
| ATC
- http://www.atc.fr/ Athens Technology Center – Greece |
| CETEMMSA
- http://www.cetemsa.es/ Centre d’innovació tecnològicaI desenvolupament empresarial – Spain |
| CITEVE
- http://www.citeve.pt/ Centro Tecnológico das Indústrias Têxtil e do Vestuário de Portugal |
| CITER
- http://www.citer.it/ Centro Informazione Tessile dell’Emilia Romagna - Italy |
Pilot companies
| HALLOTEX S.L. - Spain |
| STAR TEXTIL S.A. - Spain |
| MACONDE CONFECCOES S.A. – Portugal |
| SILVA E SISTELO S.A – Portugal |
| SIMA FASHION S.p.A. – Italy |
| S.E.A S.r.l. – Italy |
| ROTONDI Evolution S.p.A.- Italy |
| FANCO S.A – Greece |
| SARAH LAWRENCE S.A - Greece |
| RIDENCO S.A - Greece |
